Organic Search Engine Rankings
Most businesses know what Google ranking is. Some may search Google frequently for their business service or product to see where their website shows up in the search results.
Where your website shows up in the organic search results can vary on a daily basis. That is typically due to algorithm changes Google makes constantly. Ranking changes of a website is typically referred to as the Google dance.
Your site may show up higher in the organic search engine ranks if you are logged into your Google account than it does when you are not logged in.
How do search engines Google, Yahoo and Bing determine where your web site should rank in the search results?
They use algorythms that look at many factors. What are the exact things they look at? No one knows because the search engines will not share that information with us. But by analyzing the websites that are ranked we can draw reasonable conclusions on the major influencing factors they are using for rankings.
On page factors and well as off page factors can help determine where you show up in the search wars. A few of the things on your web site that do effect your ranking are domain age, keywords or keyword phrase showing up in the page title and content, META tags and also backlinks pointing to your site as well as those pointing from yours to other sites.